About me.
I’m a brand and creative marketing leader with 20+ years spanning design, brand strategy, digital marketing, and creative direction across B2B SaaS, financial services, and startup environments.
At Workday, I led campaign rebranding and developed scalable creative frameworks, pioneered GenAI advertising that increased CTR 200%+, and led VNDLY’s digital and creative GTM strategy, brand migration, and website relaunch—contributing to 156% pipeline attainment and 49% YoY sales growth. At Delta Dental, I led initiatives that increased organic traffic 394% and mobile conversion 316%. My career began in software design with global technology brands including Sun Microsystems.
I’m always open to new opportunities and creative collaborations.
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Roles
Creative Director
(Sr. Manager, Creative Direction)
Workday
2023-2025
Sr. Manager, Digital + Creative
Workday
2022-2023
Head of Creative Strategy
Delta Dental
2019–2022
Manager, Digital Marketing
Delta Dental
2014–2019
Supervisor, Digital Creative
Delta Dental
2011–2014
Freelance Web/UI Designer
Assimilate, Inc.
2011
Senior Visual Designer
Sun Microsystems
2005–2010
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Clients
Workday
Delta Dental
Philips
Toothpic
Amwell
Lendeavor
Dentegra
Sun Microsystems
Assimilate, Inc.
Tarantella
SCO
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Education
University of California, Santa Cruz
Bachelor of Arts (BA), Art
Graduated with college honors
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Recent Coursework
Workday Training:
- Adobe Content Supply Chain
- Workday Lead Workshop
Adobe Analytics:
Analysis Workspace
General Assembly:
- Google Analytics Bootcamp
- D School Design Thinking
Deque University:
Accessibility Fundamentals
Photography
Outside of work, I’m an avid photographer whose work has been published and exhibited internationally, from Moscow to Barcelona. I’m a Getty Images contributor and have organically built a following of 40K+ on Instagram. My work has also been recognized as a Communication Arts Photography Annual shortlist selection and finalist with The Independent Photographer.
Friday Harbor.