Hello!

I'm Gwen Coyne, a brand + creative leader based in Berkeley, California. 

I work with organizations, teams, and partners to solve creative challenges, build meaningful brands, and achieve better business outcomes through strategy and design.

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Workday

Leading Demand Gen rebranding while building smarter, more scalable creative frameworks, templates, and workflows.

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VNDLY

Bringing the Workday VNDLY product to market through rebranding, digital strategy, and a full website revamp.

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Delta Dental

Leading creative strategy and multidisciplinary teams across design, production, video, and digital marketing.

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Toothpic

Shaping the visual experience and creative strategy for Delta Dental’s Toothpic partnership.

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Assimilate

Redefining Assimilate’s visual identity through digital design, brand guidelines, and creative assets.

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Philips

Driving the creative strategy and campaign experience to optimize enrollment for Delta Dental’s BrushSmart partnership with Philips.

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Sun Microsystems

Shaping Sun’s software brand through product rebranding, digital design, and executive presentations.

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Amwell

Bringing a Delta Dental–Amwell virtual dentistry partnership to market through creative strategy, UX insights, and positioning.