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View the PDF: L.
Gwendolyn Coyne
Objective
Position as a Creative Director or Senior Visual Designer
for a creative team.
Summary
Detail-oriented, highly adaptable design professional with
ten years of experience producing creative solutions for print,
web and electronic media, specializing in:
Design and production for
marcom and event materials, presentations, annual reports,
packaging, and information
graphics
Advertisement and web banner
creation; image sourcing
Creation of designs for
direct marketing elements
Visual design for web sites
and blogs |
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Corporate identity / brand development
Contracting and management
of design agencies, web developers, and print
professionals; direction of in-house designers, illustrators, and photographers
Interface design for software
products; collaboration with
developers |
Work Experience
SUN MICROSYSTEMS, INC.
Lead Visual Designer / Marketing Manager, Product to Market II, July 2005 – February 2010
Served as the Lead Visual Designer and brand advocate for the Sun Application Platform Software marketing group, providing graphic design and production services to executives, sales, and software product teams. Handled a wide range of design projects from concept to completion, while ensuring timely delivery of high-quality, brand-compliant materials for print and the web under stringent deadlines.
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Produced templates and graphics for executive and customer-facing presentations |
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Designed data sheets and success stories; created event collateral and signage, advertisements, posters, newsletters, fliers, information graphics, sales guides, documentation templates, web banners, and web landing pages |
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Rebranded software product interfaces and splash screens; created software launcher icons |
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Managed software product web presence for launches |
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Customized executive and employee blog templates |
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Managed design projects with external agencies and print vendors |
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Maintained Software Marketing Intranet web pages |
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Established information graphic guidelines with the Sun Brand Team |
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Optimized Software Marketing Team’s graphics production process |
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Sourced for brand-compliant imagery |
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Received highest scores in performance reviews and feedback from Sun clients |
TARANTELLA,
INC.
Lead Visual Designer / Marketing Manager III,
November
2004 – July 2005
Oversaw the corporate brand identity. Responsible for designing and producing all web, screen, and printed marcom projects; maintained an online collateral management system for sales force. Regulated web, screen, and printed marketing materials to reflect style guidelines and promote brand awareness.
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Designed annual reports |
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Re-branded software interfaces and product packaging |
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Collaborated with developers and oversaw implementation of designs |
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Created direct mail campaigns and templates to support sales and generate leads |
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Produced advertisements, trade show signage, web banners, and invitations to promote products at events |
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Attended press checks to ensure high-quality printing and color matching; requested print job estimates to obtain competitive quotes |
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Selected photographic imagery for marketing materials |
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Contracted and managed external designers and web contractors |
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Assisted in all product launches with collateral production, web site updates, sales tools creation, and distribution channel communication |
Lead Visual Designer / Marketing Manager II,
October
2002 – November 2004
Quickly recognized as a top performer and promoted within six months. Selected by executive management to lead the corporate re-branding process—redesigned and produced Tarantella’s corporate web site and printed marcom materials; provided web and print templates and developed production standards and guidelines for implementation; re-branded software interfaces.
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Designed corporate and product logos |
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Determined new color palette and typeface |
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Established and regulated style guidelines |
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Provided templates to international offices for localization |
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Trained and supervised contractors, interns, and temporary employees |
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Created presentation graphics, technical diagrams, and documentation templates |
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Fulfilled collateral requests for sales team and distribution channels |
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Assisted in all product launches with collateral production, web site updates, sales tools creation, and distribution channel communication |
Visual Designer / Marketing Manager I,
April 2001 – October
2002
Recruited by Tarantella executives immediately following the SCO/Tarantella transition and appointed Marketing Manager I at Tarantella. My work was recognized repeatedly by the executive team for excellence, and I was designated Employee of the Year in 2001. Translated concepts into concrete design for web sites, promotional materials, and marketing collateral within established brand guidelines.
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Redesigned and implemented Tarantella’s intranet |
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Converted SCO’s corporate web site to the Tarantella branding |
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Created logos, web banners and technical diagrams; maintained graphics archive |
THE SANTA CRUZ OPERATION (SCO),
INC.
Web Designer / Marketing Manager Associate,
June 2000 – April 2001
After a successful internship, I was offered a permanent position within the company. Conceptualized and designed graphics and web sites for the SCO Web Team.
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Placed in charge of the redesign and implementation of SCO’s corporate web site; provided style guidelines and HTML templates; directed web conversion |
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Created logos, web banners and technical diagrams; developed and maintained graphics archive; created and maintained web pages |
Web Designer / Marketing Specialist I, February
2000 – June 2000
Joined SCO as a graphics intern for the Web Team. Designed and produced graphics and banners for SCO’s internal and external web sites; created and maintained web pages.
Education
B.A. in Art, University of California, Santa Cruz—
Graduated with Honors
Skills
Advanced Knowledge:
Adobe Photoshop, Illustrator, InDesign, Acrobat; StarOffice Impress, Writer; Microsoft PowerPoint, Word; Apple Keynote; Quark XPress
Proficient with Mac OS X and Windows platforms
Working Knowledge:
Adobe Dreamweaver, Flash; WebEx; HTML; CSS
Understand differences between HTML rendering of various browsers on
different operating systems, variation in resolution of different computer
screens, and bandwidth limitations and their implications on web design
Experienced with offset and digital print production processes
Extensive background in visual arts, with an emphasis in film/digital photography and painting
Awards
Top Performance Review
Sun Microsystems
2007 & 2008
Achievement Award
Sun Microsystems
Q1FY07
Heavy Hitter Award
Sun Microsystems
Q2FY06
Numerous Peer Nominations
Sun Microsystems
2006-2009
Employee of the Year/President’s Club
Tarantella, Inc. 2001
Employee Excellence Award
SCO & Tarantella
2000 (Q3), 2001 (Q1, Q3, Q4)
2002 (Q1), 2003 (Q1, Q2),
2004 (Q2, Q4), 2005 (Q2)
Photographic Publications
Glamour Magazine, Netherlands
Photo Feature/Health Article
February 2010
Magazine DIGIfoto
Interview/Photo Feature
April 2009
B&W Magazine
5 photographs Featured
August 2008 Special Issue
Reed Magazine
Photography Contributor
Spring 2005
Staking her Claim
Author's Portrait
Spring 2000
Exhibitions
Fotoritim.com
Home page feature + 13 images exhibited in e-photo magazine
October 2008
TwoDogs.it
Viaggio
Winter 2007
Center for Fine Art Photography (Exhibit Juried by Camera Arts Magazine)—Denver International Airport, Denver, Colorado
May-July 2007
Photographs from a Toy Camera
Photo Center—Moscow, Russia
March 2006
Represented by Getty Images
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